National award for marketing

The Bedford Sixth Form Marketing team has been applauded in a national awards scheme for making post-16 A Level choices clear to families in Bedfordshire.

Students from all local schools can opt to study their A-Levels at the Bromham Road centre, which caters only for the over-16s in a mature environment. The mindful marketing undertaken by Sarah Baxter and her team won a Highly Commended at the FE First awards.

“Changing schools at 16 is a step which needs careful consideration. Obviously schools want to keep their top performing students and may not encourage them to look elsewhere for A-Levels.” 

“The success of our marketing team in opening the eyes and ears of parents and teenagers to the option of The Bedford Sixth Form has been acknowledged by the record numbers of students now at Bromham Road,”

said Paul Clarkson, Head of The Bedford Sixth Form.

High performing students from local schools are encouraged to join The Bedford Sixth Form and take a step towards the most sought after university places across the UK. This year an Academic Excellence Bursary Scheme has been launched offering £4,000 towards studying for A-Levels at The Bedford Sixth Form.

“The Bedford Sixth Form recruits from a wide catchment and coming to a new college brings with it additional costs.  We want more people to benefit from this first class sixth form experience, so, in addition to our wide range of student support packages, our charitable trust is generously supporting a new Academic Excellence Bursary Scheme.”

“The purpose of the scheme is to ensure that our highest-performing students are not distracted by having to look for work to meet travel and other costs.  This is therefore not means tested,”

added Mr Clarkson.